I shout ideas into the void, hoping one will hit something. 

I'm curious, and I like to solve problems. I find problems exciting, and I'd like to solve some that would make the world better.

For that to happen, the solutions to these problems would have to be based in truth. I don't really care if the end result is a film, an installation, an identity, or a donut.

I say donut because I have never met a donut that I wasn’t immediately curious about.

I creative direct, write and design - in English and Arabic. 

I’ve worked all over the world, with all kinds of people.


I try to put kindness above all things.

You can contact me at



Why’s it always two thirty? The answer is quite the story. 

Feel free to ask, if you’re curious.


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