AETNA - vHealth

Creative Direction

Copywriting

In proud collaboration with:

Creative Agency: do epic sh*t

Production: Little Big Productions

Work is copyright of Aetna

Based on a True Story

Starting with an emotional story of a cancer patient who was spared the suffering that comes with the disease by a thorough Aetna vHealth doctor, the viewers journey leads them from his gripping story into a 360 immersive experience, in partnership with Oculus Rift.

The 360 experience immerses viewers in the film’s environment and serves as an educational tool with informative graphics popping up as the story unravels, placing them as the vHealth app itself.

© DANA SILWADI 2020
CREATIVE DIRECTOR | COPYWRITER | DESIGNER
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