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AETNA - vHealth
Creative Direction
Copywriting
In collaboration with:
Creative Agency: do epic sh*t
Production: Little Big Productions
Work is copyright of Aetna
Based on a True Story
Starting with an emotional story of a cancer patient who was spared the suffering that comes with the disease by a thorough Aetna vHealth doctor, the viewers journey leads them from his gripping story into a 360 immersive experience, in partnership with Oculus Rift.
The 360 experience immerses viewers in the film’s environment and serves as an educational tool with informative graphics popping up as the story unravels, placing them as the vHealth app itself.
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