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EXPO2020

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Copywriting
Creative Direction

In collaboration with:
Creative Agency: Memac Ogilvy
Production: Joy Films
Work is copyright of Expo2020

Join the making of a new world.

As part of their grand opening campaign, and after a year's delay due to the pandemic, Expo 2020 wanted to use its platform to get its visitors excited about coming together to make a new world, where we could celebrate everything we are and everything we can be, at a time when we needed it the most. Through a series of short films, we teased all the mind-blowing experiences visitors could expect at Expo2020, as the world descended on Dubai to become a part of our collective journey into the future.

Trailer: If Everybody in the World

Episode 1: The World is Here

Episode 2: The Best People are Food People

Episode 3: The World is Here

Episode 4: The Magic of Ideas

Episode 5: Planet of the People

Episode 6: The World is Open for Business

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